The leading authority on game design, Yu-kai Chou, connects with Hoxhunt's VP of Human Risk, Maxime Cartier for practical insights into applying gamification to level-up security awareness engagement.
Most security awareness programs struggle with the same challenge: how do you create lasting security habits when employees don't want more training?
Chapters:
01:06 - Introduction
04:49 - What does Gamification mean?
08:19 - The Eight Core drives that motivate human behaviors, and the ones that are underused in Security Awareness
16:45 - White Hat vs. Black Hat techniques: how to find the right balance?
21:53 - The Concerns Maxime Hear All The Time about Gamification
22:10 - Concern #1: Gamification is great but it doesn't work for older employees.
25:59 - Concern #2: We're too serious for this
29:31 - Concern #3: Rewards attract the wrong people
33:22 - Concern #4: People get bored eventually
35:46 - The power and danger of streak mechanisms
39:10 - Yu Kai's new book: 10,000 hours of play
52:35 - Next steps for viewers
Yu-kai's Octalysis Framework has influenced products and engagement systems used by more than 1.5 billion people worldwide and has shaped the design philosophy behind organizations including Google, Microsoft, LEGO, Salesforce, and Hoxhunt.
Together, Yu-kai and Maxime will explore how the same behavioral principles that keep people engaged in games for years can be applied to cybersecurity awareness training, phishing simulations, and human risk management programs.
