Maximising Security Champions: A Cybersecurity Awareness Month Playbook (US/UK)

# Champion Programs

Cybersecurity Awareness Month is here. This session skips the case for why champions matter and gets straight into what to have them do in October, and how to keep them going once the month's over.

If you don't have champions yet, October is still useful to you. It's the easiest time all year to spot who in the business is actually interested, get them helping you out for the month, and carry the ones who stick with it into your first proper champions group.

Sarah Janes from Layer 8 and Ant Davis from the Secure Culture Hub walk through the specific asks, activities, and conversations that make October useful. Plus what to put in place before the month ends, so your champions don't go quiet in November.

What you'll learn

What to actually ask your champions to do in October. Specific activities and talking points, not just "spread the word."
How to spot interested people during the month if you don't have champions yet, and turn the ones who stick around into your founding group.
How to brief champions so they can run with it themselves, without you chasing every team for updates.
Simple ways to keep visibility on what champions are doing across different teams.
What to put in place before the month ends, so champions don't go quiet in November.
How to keep champions engaged long term without it becoming another thing you have to manage.

Who should attend

Anyone running or supporting a security champions network this Cybersecurity Awareness Month. Security awareness leads, culture managers, CISOs, anyone who wants more out of their champions in October and beyond.